How to get gigs marketing Tip, what numbers to use to get bookings.
When I say everything, I mean everything. Track daily sales, who did the sale, who got the customer in, what advertising media got the customer in, why the customer came in the first place, what kind of work you’re doing, who’s producing the most and why, who’s producing the least and why, where the customer lives, where the customer works, how many miles they traveled to get to you, and what their favorite color is.
Okay, maybe not the last one, but you get the idea…
The reason is that numbers are powerful. If you track them and learn how to read them, they can help you boost your business and make your income more predictable. You don’t want a business where all you’re getting are the bottom feeders. If you just have a bunch of customers coming in to get your special of the day, or the week or whatever, and that’s the only time you see them, you need to change what you’re doing. By tracking, you can spot exactly where your strengths are and build on them – and take action with those things that might not be working so well.